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Alo x AZIONE Alo x AZIONE Alo x AZIONE Alo x AZIONE Alo x AZIONE

A 360-degree Alo experience

Work Type

INFLUENCER & VIP PR EVENTS

What We Did

We spearheaded activewear giant Alo Yoga’s first foray into the beauty category with its debut amla berry-infused skincare collection in December 2020. Garnering over 2.5 billion impressions in the first month of launch, we cemented Alo’s place in the cultural zeitgeist and set the stage for continued exponential brand growth, introducing Alo beauty to become touted by media and celebrities alike.

Our team also collaborated on Alo Yoga’s inaugural Alo House activation in Los Angeles, which brought together beauty and wellness activations, poolside yoga classes, photo moments and exclusive gifting suites attended by hundreds of VIPs.

What We Did

We spearheaded activewear giant Alo Yoga’s first foray into the beauty category with its debut amla berry-infused skincare collection in December 2020. Garnering over 2.5 billion impressions in the first month of launch, we cemented Alo’s place in the cultural zeitgeist and set the stage for continued exponential brand growth, introducing Alo beauty to become touted by media and celebrities alike.

Our team also collaborated on Alo Yoga’s inaugural Alo House activation in Los Angeles, which brought together beauty and wellness activations, poolside yoga classes, photo moments and exclusive gifting suites attended by hundreds of VIPs.

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