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Caraway x AZIONE Caraway x AZIONE Caraway x AZIONE Caraway x AZIONE Caraway x AZIONE

Good looking, clean cooking

Work Type

Events Celebrity & Influencer PR Thought Leadership

What We Did

Our team was brought on shortly after Caraway’s launch in 2019 to lead PR, thought leadership, influencer partnerships and celebrity seeding for the brand. We’ve secured over 2,000 pieces of earned media coverage for Caraway, including multiple stand-alone brand features in Fast Company, Fortune, Business Insider, CNBA, Modern Retail and more.

What We Did

Our team was brought on shortly after Caraway’s launch in 2019 to lead PR, thought leadership, influencer partnerships and celebrity seeding for the brand. We’ve secured over 2,000 pieces of earned media coverage for Caraway, including multiple stand-alone brand features in Fast Company, Fortune, Business Insider, CNBA, Modern Retail and more.

Launched 100+ new products

What We Did

The AZIONE team has been a valuable partner for the brand as they launched over 100 new products and expanded beyond direct-to-consumer and the largest national retailers including Amazon, Target, Crate & Barrel, Home Depot, The Container Store, Bed Bath and Beyond and more.

THE RESULTS

In addition to earned media, we also cultivated a group of celebrity brand super fans, including Kate Hudson, Mindy Kaling, Kylie Jenner, Sofia Rickie and more, who regularly post about Caraway organically on social media.

Interested in our work?

Let’s talk.