Caraway x AZIONE
Caraway x AZIONE
Caraway x AZIONE
Caraway x AZIONE
Caraway x AZIONE
Good looking, clean cooking
Work Type
What We Did
Our team was brought on shortly after Caraway’s launch in 2019 to lead PR, thought leadership, influencer partnerships and celebrity seeding for the brand. We’ve secured over 2,000 pieces of earned media coverage for Caraway, including multiple stand-alone brand features in Fast Company, Fortune, Business Insider, CNBA, Modern Retail and more.
What We Did
Our team was brought on shortly after Caraway’s launch in 2019 to lead PR, thought leadership, influencer partnerships and celebrity seeding for the brand. We’ve secured over 2,000 pieces of earned media coverage for Caraway, including multiple stand-alone brand features in Fast Company, Fortune, Business Insider, CNBA, Modern Retail and more.
Launched 100+ new products
What We Did
The AZIONE team has been a valuable partner for the brand as they launched over 100 new products and expanded beyond direct-to-consumer and the largest national retailers including Amazon, Target, Crate & Barrel, Home Depot, The Container Store, Bed Bath and Beyond and more.
THE RESULTS
In addition to earned media, we also cultivated a group of celebrity brand super fans, including Kate Hudson, Mindy Kaling, Kylie Jenner, Sofia Rickie and more, who regularly post about Caraway organically on social media.
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