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Equinox x AZIONE Equinox x AZIONE Equinox x AZIONE Equinox x AZIONE Equinox x AZIONE

It’s not fitness, it’s life

Work Type

event production pr

What We Did

Our team collaborated with Equinox, the high-end gym collection ubiquitous with a high-end lifestyle, to open multiple properties and introduce strategic partnerships that shifted the brand outside of the fitness and gym landscapes and into the fashion and culinary categories.

Our team opened up four properties in 2018, including their crowned-jewel Culver City property nestled in the former SONY building featuring a curated dinner hosted at Michelin-star restaurant, Vespertine, hosting Culver City tastemakers including the leaders at Sweetgreen, Reformation, Platform, among others to introduce the property to the titans of the town.

Additionally, we curated the FENDI x EQUINOX partnership in carrying apparel at select properties throughout the country.

What We Did

Our team collaborated with Equinox, the high-end gym collection ubiquitous with a high-end lifestyle, to open multiple properties and introduce strategic partnerships that shifted the brand outside of the fitness and gym landscapes and into the fashion and culinary categories.

Our team opened up four properties in 2018, including their crowned-jewel Culver City property nestled in the former SONY building featuring a curated dinner hosted at Michelin-star restaurant, Vespertine, hosting Culver City tastemakers including the leaders at Sweetgreen, Reformation, Platform, among others to introduce the property to the titans of the town.

Additionally, we curated the FENDI x EQUINOX partnership in carrying apparel at select properties throughout the country.

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