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Fender x AZIONE Fender x AZIONE Fender x AZIONE Fender x AZIONE Fender x AZIONE

The world’s leading guitar manufacturer since 1946

Work Type

Agency of Record PR Social & Influencers

What We Did

Our team undertook the role of Fender’s inaugural agency of record, entrusted with the pivotal mission of expanding the brand’s appeal to a fresh generation of guitar enthusiasts while nurturing its existing core audience, which has long been instrumental in fostering the brand’s esteemed reputation.

Our transformative efforts not only propelled Fender into a new era of relevance but also strategically positioned the brand within publications and narratives previously unexplored. Through a meticulous approach, we facilitated Fender’s integration into novel realms, effectively engaging with both seasoned guitarists and prospective players from diverse backgrounds, with a particular emphasis on cultivating a presence among demographics historically underrepresented in the guitar community, including women.

This comprehensive strategy yielded remarkable results, amplifying Fender’s digital footprint by a staggering 100 percent, thereby fortifying its standing in the online sphere.

What We Did

Our team undertook the role of Fender’s inaugural agency of record, entrusted with the pivotal mission of expanding the brand’s appeal to a fresh generation of guitar enthusiasts while nurturing its existing core audience, which has long been instrumental in fostering the brand’s esteemed reputation.

Our transformative efforts not only propelled Fender into a new era of relevance but also strategically positioned the brand within publications and narratives previously unexplored. Through a meticulous approach, we facilitated Fender’s integration into novel realms, effectively engaging with both seasoned guitarists and prospective players from diverse backgrounds, with a particular emphasis on cultivating a presence among demographics historically underrepresented in the guitar community, including women.

This comprehensive strategy yielded remarkable results, amplifying Fender’s digital footprint by a staggering 100 percent, thereby fortifying its standing in the online sphere.

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