Havaianas x AZIONE
Havaianas x AZIONE
Havaianas x AZIONE
Havaianas x AZIONE
Havaianas x AZIONE
Original from Brazil since 1962
Work Type
What We Did
Our team undertook the challenge presented by Havaianas to revitalize this heritage brand, steeped in history and renowned as a pioneer in its space. Leveraging creative storytelling vehicles, we intensified efforts within the category, generating captivating social content, organic collaborations with celebrities and influencers, and crafting standout media experiences that not only reinforced the brand’s presence but also elevated its relevance in the US market.
What We Did
Our team undertook the challenge presented by Havaianas to revitalize this heritage brand, steeped in history and renowned as a pioneer in its space. Leveraging creative storytelling vehicles, we intensified efforts within the category, generating captivating social content, organic collaborations with celebrities and influencers, and crafting standout media experiences that not only reinforced the brand’s presence but also elevated its relevance in the US market.
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