HOKA x AZIONE
HOKA x AZIONE
HOKA x AZIONE
HOKA x AZIONE
HOKA x AZIONE
From $223 million in revenue to billion-dollar brand status
Work Type
What We Did
Since 2019, we’ve served as HOKA’s agency of record. Tasked with expanding the brand beyond its core demographic and positioning it as a prominent player in the mass consumer lifestyle category, we embarked on a strategic journey to elevate the brand’s presence.
Through innovative marketing strategies and a focus on both earned media and social engagement, our team successfully propelled HOKA from generating $223 million in revenue to achieving billion-dollar brand status within a mere three years.
What We Did
Since 2019, we’ve served as HOKA’s agency of record. Tasked with expanding the brand beyond its core demographic and positioning it as a prominent player in the mass consumer lifestyle category, we embarked on a strategic journey to elevate the brand’s presence.
Through innovative marketing strategies and a focus on both earned media and social engagement, our team successfully propelled HOKA from generating $223 million in revenue to achieving billion-dollar brand status within a mere three years.
100 + Launches and 20+ collabs
What We Did
Our team has orchestrated impactful large-scale events that garnered global recognition, effectively communicating the narrative behind the performance footwear. We’ve secured numerous standalone features in The New York Times and The Wall Street Journal, among others. Our efforts have resulted in an array of lifestyle features in prestigious magazines including Vogue, Esquire, GQ, Hypebeast, and Highsnobiety, underscoring our commitment to elevating HOKA’s presence across diverse media platforms.
THE RESULTS
Through strategic collaborations with celebrities and influencers, we have effectively amplified the brand narrative online, cultivating a dynamic online presence. Our innovative digital campaigns have not only captured widespread attention but have also resulted in numerous sellout success stories among our celebrity seedings, solidifying HOKA’s position as a coveted choice among discerning individuals across various spheres.
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