J.Crew x AZIONE J.Crew x AZIONE J.Crew x AZIONE J.Crew x AZIONE J.Crew x AZIONE

Heritage made modern

Work Type

Thought Leadership Brand Partnerships PR

What We Did

Our team was brought on by J.Crew in 2018 to help strategize and communicate multiple C-suite shifts, while breathing new life into a heritage brand. Together we launched the brand’s global Fair Trade initiative, introduced multiple brand partnerships from New Balance to Loeffler Randall and HATCH, and brought a new perspective to the iconic retailer.

What We Did

Our team was brought on by J.Crew in 2018 to help strategize and communicate multiple C-suite shifts, while breathing new life into a heritage brand. Together we launched the brand’s global Fair Trade initiative, introduced multiple brand partnerships from New Balance to Loeffler Randall and HATCH, and brought a new perspective to the iconic retailer.