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Kiehl’s Acne Liquid Patch launch

Work Type

product launch influencer campaigns

What We Did

Our team supported the launch the Kiehl’s new Truly Targeted Acne-Clearing Solution, executing a multi-tiered digital campaign with three Gen Z content creators Frederic Chen, Mariam Amina Aminu, and Sarah Cuervo.

The campaign centered on those struggling with acne to serve as the face of the campaign for the new product, leveraging their likeness, community, and authenticity to engage and recruit Gen Z consumers for the new product. The campaign resulted in 18 pieces of paid content, 56 pieces of bonus content, 500K+ reach and impressions, 44K likes and 7K Saves.
 
In addition to serving as campaign ambassadors, talent were scoped to create UGC assets to share on talent-owned and Kiehl’s owned social media channels to drive buzz around the product launch. Our team negotiated and secured an array of usage rights including in-store appearances at Sephora and global rights for Kiehl’s brand channels. 

What We Did

Our team supported the launch the Kiehl’s new Truly Targeted Acne-Clearing Solution, executing a multi-tiered digital campaign with three Gen Z content creators Frederic Chen, Mariam Amina Aminu, and Sarah Cuervo.

The campaign centered on those struggling with acne to serve as the face of the campaign for the new product, leveraging their likeness, community, and authenticity to engage and recruit Gen Z consumers for the new product. The campaign resulted in 18 pieces of paid content, 56 pieces of bonus content, 500K+ reach and impressions, 44K likes and 7K Saves.
 
In addition to serving as campaign ambassadors, talent were scoped to create UGC assets to share on talent-owned and Kiehl’s owned social media channels to drive buzz around the product launch. Our team negotiated and secured an array of usage rights including in-store appearances at Sephora and global rights for Kiehl’s brand channels. 

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