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Lacoste x AZIONE Lacoste x AZIONE Lacoste x AZIONE Lacoste x AZIONE Lacoste x AZIONE

L.A. Club Lacoste featuring global ambassador and tennis champion, Venus Williams

Work Type

Event Planning PR Guest List Influencers

What We Did

In celebration of Lacoste’s new women’s activewear collection in partnership with global ambassador and tennis champion Venus Williams, we launched L.A. Club Lacoste, a three-part experiential event series in Los Angeles for VIP tastemakers, global ambassadors, brand friends, and media in October 2022.

What We Did

In celebration of Lacoste’s new women’s activewear collection in partnership with global ambassador and tennis champion Venus Williams, we launched L.A. Club Lacoste, a three-part experiential event series in Los Angeles for VIP tastemakers, global ambassadors, brand friends, and media in October 2022.

Three-part experiential event series

WHAT WE DID

Kicking off at Mulholland Tennis Club, VIP guests joined Venus Williams and esteemed pilates guru and founder of Forma Pilates, Liana Levi, for 1:1 tennis clinics and highly-coveted pilates workouts in partnership with BANDIER. Events continued into the night with an intimate star-studded dinner party followed by a lively crocodile takeover after-party at Sunset Tower’s Terrace hosted by Venus Williams and Lacoste Creative Director, Louise Trotter.

THE RESULTS

Industry key players across fashion, entertainment, and sports enjoyed DJ sets by duo Simi & Haze and celebrated into the early hours of the next day. Key attendees included: Hailey Bieber, Elsa Hosk, Shanina Shaik, Natalia Bryant, KJ Apa, Jasmine Sanders, Paris Jackson, Amanda Kloots, Hilary Rhoda, and more.

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