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Living Proof x AZIONE Living Proof x AZIONE Living Proof x AZIONE Living Proof x AZIONE Living Proof x AZIONE

Lily Collins for Living proof

Work Type

EVENTS THOUGHT LEADERSHIP INFLUENCER & VIP PR

What We Did

 In 2022, we collaborated with Living Proof to usher in a new era for the science-backed haircare pioneer by announcing their new celebrity ambassador: Lily Collins. Through a virtual media day, launch party in Los Angeles and widespread media outreach, news of the announcement spread far and wide.

At the celebratory launch event as co-hosted by Lily at Vespertine in LA, our team secured top-tier attendance from VIPs and influencers that resulted in a flurry of social coverage, facilitated a dedicated broadcast segment with Access Hollywood and placed celebrity photos in a breadth of entertainment media, reinforcing Living Proof’s status and credibility and positioning the brand as a leader among Gen Z and millennial consumers.

What We Did

 In 2022, we collaborated with Living Proof to usher in a new era for the science-backed haircare pioneer by announcing their new celebrity ambassador: Lily Collins. Through a virtual media day, launch party in Los Angeles and widespread media outreach, news of the announcement spread far and wide.

At the celebratory launch event as co-hosted by Lily at Vespertine in LA, our team secured top-tier attendance from VIPs and influencers that resulted in a flurry of social coverage, facilitated a dedicated broadcast segment with Access Hollywood and placed celebrity photos in a breadth of entertainment media, reinforcing Living Proof’s status and credibility and positioning the brand as a leader among Gen Z and millennial consumers.

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