Drop us a line.

Contact Form

×

Madhappy x AZIONE Madhappy x AZIONE Madhappy x AZIONE Madhappy x AZIONE Madhappy x AZIONE

Clothing for a community of optimists

Work Type

Event Planning PR Guestlist Sponsors

What We Did

In December 2021, Madhappy introduced its first winter chapter of Madhappy Outdoors campaign. Through a range of tactics, our team and Madhappy weaved content, experiences, and products into a single narrative that encouraged time in nature as a way to benefit mental health. To build energy for the release, Madhappy and our team hosted an immersive weekend trip for 70 members of the community in Aspen.

Throughout the weekend, a combination of outdoors and mental health-related activities were offered that created immersive Madhappy outdoors experiences. Curated programming included meditation and sound bath experiences, outdoor excursions with AjaxMountain, Lazy Ranch, The St. Regis’ Reméde Spa, and more. Attending guests broadcasted the events of the weekend organically on their own social handles across Instagram, TikTok, YouTube, and Twitter. Content captured resulted in a combined 44 Feed Posts, 329 Story Posts, and 2 long-form YouTube vlogs that featured products and an in-depth look at the weekend experience.

What We Did

In December 2021, Madhappy introduced its first winter chapter of Madhappy Outdoors campaign. Through a range of tactics, our team and Madhappy weaved content, experiences, and products into a single narrative that encouraged time in nature as a way to benefit mental health. To build energy for the release, Madhappy and our team hosted an immersive weekend trip for 70 members of the community in Aspen.

Throughout the weekend, a combination of outdoors and mental health-related activities were offered that created immersive Madhappy outdoors experiences. Curated programming included meditation and sound bath experiences, outdoor excursions with AjaxMountain, Lazy Ranch, The St. Regis’ Reméde Spa, and more. Attending guests broadcasted the events of the weekend organically on their own social handles across Instagram, TikTok, YouTube, and Twitter. Content captured resulted in a combined 44 Feed Posts, 329 Story Posts, and 2 long-form YouTube vlogs that featured products and an in-depth look at the weekend experience.

Interested in our work?

Let’s talk.