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REI x AZIONE REI x AZIONE REI x AZIONE REI x AZIONE REI x AZIONE

A life outdoors is a life well-lived

Agency of Record Influencer Partnerships Events

What We Did

As the agency of record for the outdoor gear and apparel brand, REI, AZIONE has cemented the brand’s key ethos of opting for a life outside through the lens of outdoor evangelist influencer partners. Through our extensive network of content creators and thought-leaders, AZIONE has contracted over 100 partners to promote campaigns, events and ongoing initiatives throughout the last year that align with the brand’s marketing strategy in order to successfully bring awareness and drive new and existing consumers to the Co-op. 

In 2023, AZIONE managed 22 campaigns, securing an average influencer reach rate of 59%, nearly tripling the industry average. Partners posted over 1,600 unique pieces of content throughout the year, both organically and contracted, showcasing strong brand affinity and meaningful brand connection amongst casted influencers. Top performing campaigns included in person events and launches that focused on personal, authentic connection with an average campaign engagement rate of 40%. With AZIONE’s guidance, partners were able to bring their own voice and interpretation to the campaign briefs allowing for more engaging content and high performance. 

What We Did

As the agency of record for the outdoor gear and apparel brand, REI, AZIONE has cemented the brand’s key ethos of opting for a life outside through the lens of outdoor evangelist influencer partners. Through our extensive network of content creators and thought-leaders, AZIONE has contracted over 100 partners to promote campaigns, events and ongoing initiatives throughout the last year that align with the brand’s marketing strategy in order to successfully bring awareness and drive new and existing consumers to the Co-op. 

In 2023, AZIONE managed 22 campaigns, securing an average influencer reach rate of 59%, nearly tripling the industry average. Partners posted over 1,600 unique pieces of content throughout the year, both organically and contracted, showcasing strong brand affinity and meaningful brand connection amongst casted influencers. Top performing campaigns included in person events and launches that focused on personal, authentic connection with an average campaign engagement rate of 40%. With AZIONE’s guidance, partners were able to bring their own voice and interpretation to the campaign briefs allowing for more engaging content and high performance. 

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