Sol de Janeiro X AZIONE
Sol de Janeiro X AZIONE
Sol de Janeiro X AZIONE
Sol de Janeiro X AZIONE
Sol de Janeiro X AZIONE
Brazilian-inspired beauty
Work Type
What We Did
In February 2020, we were brought on as agency of record for Brazilian-inspired beauty brand and leader in gourmand fragrances, Sol de Janeiro. Throughout the partnership, our team crafted a powerful brand narrative centered on Sol de Janeiro’s Brazilian culture, rich ingredients, delicious scents, and body joy.
Supporting major brand milestones, product category expansions in body care, hair and fragrance, celebrity collaborations, and more, we catapulted Sol de Janeiro from indie upstart to cult-favorite among media, influencers and celebrities. Sol de Janeiro continues to win editorial and consumer-selected awards across beauty authorities including Allure, Cosmopolitan, Glamour, Harper’s BAZAAR, InStyle, Women’s Health and more.
What We Did
In February 2020, we were brought on as agency of record for Brazilian-inspired beauty brand and leader in gourmand fragrances, Sol de Janeiro. Throughout the partnership, our team crafted a powerful brand narrative centered on Sol de Janeiro’s Brazilian culture, rich ingredients, delicious scents, and body joy.
Supporting major brand milestones, product category expansions in body care, hair and fragrance, celebrity collaborations, and more, we catapulted Sol de Janeiro from indie upstart to cult-favorite among media, influencers and celebrities. Sol de Janeiro continues to win editorial and consumer-selected awards across beauty authorities including Allure, Cosmopolitan, Glamour, Harper’s BAZAAR, InStyle, Women’s Health and more.
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