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Sundays Furniture x Azione Sundays Furniture x Azione Sundays Furniture x Azione Sundays Furniture x Azione Sundays Furniture x Azione

Sundays Furniture ambassador program

Work Type

Agency of Record trade program influencer vip partnerships events

What We Did

As the AOR for lifestyle brand Sundays Furniture, we executed 100+ trade partnerships with top tier home + lifestyle tastemakers as part of an ongoing trade program highlighting new launches + evergreen products. Throughout the multi-faceted partnerships, creators were scoped to produce engaging content for Sundays brand-owned channels on a barter basis, showcasing how the brand fit into their everyday lives.

To further amplify Sundays’ digital presence, we tapped into our extensive database of celebrities and industry insiders to position Sundays as the leading brand for new homes + renovations, resulting in several VIP partnerships with A-list talent such as Lana Condor, Ava Phillippe, Melissa Wood Health and celebrity stylist Erin Walsh.

In its first quarter, the program surpassed goals with an impressive 16M impressions, 5.2M engagements, 403 posts, 496K Likes, 8.2K Likes, 6.6K Link Clicks and 2.6K saves from content. In addition to the trade program, we executed several campaigns to promote the brand’s new Seattle showroom as well as NY + LA pop-ups to tap into the local markets in both regions. 

What We Did

As the AOR for lifestyle brand Sundays Furniture, we executed 100+ trade partnerships with top tier home + lifestyle tastemakers as part of an ongoing trade program highlighting new launches + evergreen products. Throughout the multi-faceted partnerships, creators were scoped to produce engaging content for Sundays brand-owned channels on a barter basis, showcasing how the brand fit into their everyday lives.

To further amplify Sundays’ digital presence, we tapped into our extensive database of celebrities and industry insiders to position Sundays as the leading brand for new homes + renovations, resulting in several VIP partnerships with A-list talent such as Lana Condor, Ava Phillippe, Melissa Wood Health and celebrity stylist Erin Walsh.

In its first quarter, the program surpassed goals with an impressive 16M impressions, 5.2M engagements, 403 posts, 496K Likes, 8.2K Likes, 6.6K Link Clicks and 2.6K saves from content. In addition to the trade program, we executed several campaigns to promote the brand’s new Seattle showroom as well as NY + LA pop-ups to tap into the local markets in both regions. 

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