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Sweetgreen x AZIONE Sweetgreen x AZIONE Sweetgreen x AZIONE Sweetgreen x AZIONE Sweetgreen x AZIONE

Building healthier communities by connecting people to real food

Work Type

MEDIA COVERAGE PR

What We Did

To bring the “sweetlife” IRL, Sweetgreen tapped AZIONE to engage new media constituencies, going beyond regional media coverage announcing new store properties to architect a wide-sweeping narrative that spanned to home + shelter publications unveiling the La Brea property’s one-of-a-kind-artwork, technology-centered outlets uncovering the front-of-line assembly network employed at the recently-opened Manhattan and Brooklyn properties, and more.

Additionally, our team announced the Nancy Silverton collaboration generating coverage in Variety, Food + Wine, EATER Los Angeles, Vogue, New York Magazine, and more.

What We Did

To bring the “sweetlife” IRL, Sweetgreen tapped AZIONE to engage new media constituencies, going beyond regional media coverage announcing new store properties to architect a wide-sweeping narrative that spanned to home + shelter publications unveiling the La Brea property’s one-of-a-kind-artwork, technology-centered outlets uncovering the front-of-line assembly network employed at the recently-opened Manhattan and Brooklyn properties, and more.

Additionally, our team announced the Nancy Silverton collaboration generating coverage in Variety, Food + Wine, EATER Los Angeles, Vogue, New York Magazine, and more.

Interested in our work?

Let’s talk.