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TravisMathew x AZIONE TravisMathew x AZIONE TravisMathew x AZIONE TravisMathew x AZIONE TravisMathew x AZIONE

TravisMathew Women’s Ojai Content Trip

Work Type

Social Growth Brand Trip Influencer Partnerships

What We Did

To further amplify the TravisMathew Women’s FH22 Collection, we executed an experiential content trip with top tier tastemaker Rocky Barnes through a multi-faceted partnership. TMW partnered with the Ojai Valley Inn for a co-branded giveaway which was amplified by Rocky and her three VIP friends — Kaitlynn Carter, Natalie Morris, and Kelsey White.

The interactive trip was filled with activities to capture beautiful content like yoga, wine tasting, olive oil tasting and a TMW-branded jeep tour. TMW product and gifts were placed in guests’ rooms for them to enjoy upon arrival, as well as an intimate dinner and cocktail hour both nights. Partners were scoped for IG Reels and Stories driving to the Ojai Valley Inn x TravisMathew Women’s giveaway and were scoped for UGC to be used across TMW platforms.

In addition to tastemakers, the Ojai Content Trip invited top tier editors, Danielle Directo-Meston from The Hollywood Reporter and The Zoe Report to further cement TMW’s presence among fashion + entertainment media. Editors were treated to a fully TMW curated experience and were gifted product upon arrival for future editorial consideration

What We Did

To further amplify the TravisMathew Women’s FH22 Collection, we executed an experiential content trip with top tier tastemaker Rocky Barnes through a multi-faceted partnership. TMW partnered with the Ojai Valley Inn for a co-branded giveaway which was amplified by Rocky and her three VIP friends — Kaitlynn Carter, Natalie Morris, and Kelsey White.

The interactive trip was filled with activities to capture beautiful content like yoga, wine tasting, olive oil tasting and a TMW-branded jeep tour. TMW product and gifts were placed in guests’ rooms for them to enjoy upon arrival, as well as an intimate dinner and cocktail hour both nights. Partners were scoped for IG Reels and Stories driving to the Ojai Valley Inn x TravisMathew Women’s giveaway and were scoped for UGC to be used across TMW platforms.

In addition to tastemakers, the Ojai Content Trip invited top tier editors, Danielle Directo-Meston from The Hollywood Reporter and The Zoe Report to further cement TMW’s presence among fashion + entertainment media. Editors were treated to a fully TMW curated experience and were gifted product upon arrival for future editorial consideration

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